This past Christmas Eve, Equal Exchange Hot Cocoa was promoted on a South Korean television show! Fair Trade Korea, the first fair trade company in South Korea introduced themselves to us in 2009 and have been selling our products in their country since that time. We were all quite excited to receive these photos from them. Stay tuned for an even bigger promotion they plan to do this Valentines Day!
Oh and for those curious, through their television promotion, 1200 cans of Equal Exchange Hot Cocoa were rapidly purchased by their viewers within just the short hour that they were on air.
Thanks Song and everyone else at Fair Trade Korea!
For another story about Fair Trade Korea, click here.