By Daniel Fireside, Capital Coordinator
For hundreds of years, Coffee was grown “organically,” without synthetic fertilizers, pesticides, or herbicides, and creating a rich and biodiverse ecosystem. A few decades ago, this changed. Synthetic inputs led to booming production, but the cost to the soil, water, and a warming planet have been paid most steeply by the farming communities. A growing number of small-scale farmers are trying to shift production back to its organic roots, but the expenses and barriers can be insurmountable for farmers on their own. In order to put coffee back on the path of sustainability, they need coffee drinkers and businesses in consuming countries not only to pay the costs of going organic but also to support the farmer’s most critical ally, the cooperative. This is the heart of Equal Exchange’s business model, although it’s one that has taken on a growing urgency as our natural environment faces increasing jeopardy.
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