“Leading a business with your ideals? You must be crazy.”
That’s what Angela Vendetti and her business partner, Jill Fink, heard when they started dreaming about opening Mugshots Café in Philadelphia. “When we were writing our business plan and trying to get Mugshots open, people told us we were crazy for putting our ideals before business sense,” Vendetti explained to John Steele in the Philadelphia Weekly‘s recent article on Mugshots.
Angela has heard this before. She heard it firsthand when we took her and six other Equal Exchange enthusiasts on a trip to Nicaragua to visit our coffee co-operative partner CECOCAFEN in 2005. Pedro Haslam, the former General Manager who has since been elected to the Nicaraguan Senate (but remains President of the Board of CECOCAFEN) let her know she was not alone. “We are a business with a social mission,” he told us in a meeting in Matagalpa. “Unlike traditional businesses we are not motivated by profit for profit sake, but our goal is to provide the highest quality coffee and the highest quality of relationships with our importer partners so as to provide the highest quality of life for our co-op members. People told us we were crazy when we started, but we’re very proud of our accomplishments.” (more…)