Archive for December, 2014

The following post was written by Dana Geffner, Executive Director of the Fair World Project. The post was sent to us from Nicaragua where she is visiting Fair Trade co-operatives.

We leave Granada and drive a few hours through a beautiful lush landscape, horses and cows line the side of the roads, people selling honey and fruit as we make our way to Boaco, in the central part of Nicaragua. We are on our way to visit one of Equal Exchange’s coffee co-op partners to learn more about how small-scale coffee farmers are organizing in order to compete in a difficult global market that favors multi-national corporations working with large coffee estates that have access to capital, can take advantage of economies of scale and ultimately find it easier to reach the market shelves. We are visiting Tierra Nueva to learn why it is so important that small-scale farmers organize themselves so they can farm organically, stay on their land and feed their families. Read more here.

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In today’s third and final piece on the Non-GMO Labeling Project, Sales Representative Gabriella della Croce offers us some thoughtful reflections on whether this particular labeling initiative is “better than nothing” for consumers who do not want to be consuming GMO products.  We leave you with this question to ponder:  Is something better than nothing, or does this initiative, with its good intentions, actually undermine other efforts which go so much further to keep consumers informed, educated, and healthy?  As always, we appreciate your feedback and your views.  Let us know what you think!

The Non-GMO Labeling Project:  Is something better than nothing?

“If I can’t afford to buy organic flour, should I bother paying for the Non-GMO verified seal?” When a good friend asked me this a few months ago, I told her that I didn’t think I knew enough about it to give her a thoughtful answer. Ever since then, I’ve been noticing the little orange Non-GMO butterfly seal everywhere, and trying to decide what I think.

If organic prices are too expensive and your budget limits your options to conventional or Non-GMO, isn’t Non-GMO better than nothing at all? What about the millions of Americans who want to feed their families well, but can’t afford to buy organic?

I think a lot about food justice and food access. And the Non-GMO project seems to offer some good middle ground. Yet saying that something is better than nothing strikes me as a sad place from which to reform a food system as broken as our own. Why should we settle for this? You could argue that it’s a good stop-gap measure, which seems to fit neatly into the Non-GMO Project’s vision. Founder Meaghan Westgate writes:

“I am not at all opposed to efforts to mandate labeling of all GMO foods, but I am a pragmatic person. After 10 years of the USDA ignoring our pleas, many of us who are committed to the non-GMO future of food chose to take matters into our own hands by creating the Non-GMO Project. It is a proactive alternative, and it by no means precludes the mandated labeling option.”

Yet in the rush to offer consumers more information, there seems to be some seriously careless rubber-stamping. I even saw Non-GMO Verified salt. This kind of marketing clearly fuels consumer’s confusion–and this salt is just one item on a long list of Non-GMO verified products that cannot possibly be genetically modified.

On one hand I recognize and appreciate the value of offering shoppers the ability to avoid GMOs even if they can’t afford organic products. However, seeing the label used so irresponsibly leaves a bad taste in my mouth and strikes me as an opportunistic rush to take advantage of consumers’ ignorance.

Grocery stores across the country are swamped with an alphabet soup of certification labels and dishonest marketing claims. There are six different seals all insisting that they guarantee Fair Trade. There’s the meaningless but popular term “natural,” plastered indiscriminately on just about everything. There’s organic, which means that 95% of ingredients must be organic and cannot contain GMOs. Now, on top of all this, there’s the Non-GMO Project butterfly seal.

Isn’t more information and extra verification a good thing in a market so flooded with hype? Maybe not. To me, the Non-GMO Project seal seems redundant on organic products. Perhaps many consumers don’t know that organic already means Non-GMO. Or maybe they’re worried about that 5% of ingredients that don’t have to be organic for a product to be labeled as organic. Yet the Non-GMO Project acknowledges that it can’t guarantee products are totally GMO-free either! Their website says:

Unfortunately, “GMO free” and similar claims are not legally or scientifically defensible due to limitations of testing methodology. In addition, the risk of contamination to seeds, crops, ingredients and products is too high to reliably claim that a product is “GMO free.” The Project’s claim offers a true statement acknowledging the reality of contamination risk, but assuring the shopper that the product in question is in compliance with the Project’s rigorous standard.”

Perhaps by criticizing this label, I am pitting the mediocre against the good. It seems to me like many of the people who were involved in starting the Non-GMO Project have good intentions. Yet I worry that this seal undermines the much more comprehensive organic standard. I worry that it undermines the more ambitious state initiatives to label GMOs, rather than foods that don’t contain GMOs.


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On Monday, we heard from Jenica Rosen who raises important questions about the Non GMO Project.  Jenica asks us to look into the companies that are supporting this initiative and consider their motives for doing so.  Encouraging us to “follow the money,” she urges shoppers to dig deeper into any certification or labeling system and then make their own decisions about the products and the companies they support with their consumer dollars.  Today, we hear from another Equal Exchange Sales Representative, Ellen Mickle, also based in our Portland, Oregon office.  In her post below, Ellen reminds us that organic products cannot be certified as such if they contain GMO ingredients.  Given this “gold” standard, she asks what, if any, value the Non-GMO labeling project adds in the market place.  More concerning, Ellen questions whether the ever-increasingly ubiquitous butterfly seal might not be undermining the organic certification system, as well as attempts to enact legislation which would require mandatory labeling of foods containing GMOS (rather than voluntary labeling of those which do NOT contain GMOS).  Finally, Ellen reminds us that many of the products which are showing up with the butterfly seal are on products for which there are actually NO GMO alternatives.

Voluntary Non-GMO Labeling:  A Party Worth Joining?

Nowadays you can get your day started with Non-GMO Project Verified eggs, wheat toast and coffee – making it seem like industry, regulators, and consumers have united to carve out a brave new world in terms of our daily food choices. The only snag is; that world already existed. It’s called Organic, and this relatively new, voluntary Non-GMO Project Verified seal may be inadvertently undermining Organic, as well as attempts to enact legislation requiring mandatory labeling of foods containing GMOs.

Consumer trepidation about consuming genetically modified organisms (GMOs), or “an organism that has been changed by injecting it with genetic material from another species”[1] is at an all-time high, with 93% of consumers wanting the federal government to make GMO labeling mandatory[2]. Commercial production and sale of GMOs in the U.S. began with a short-lived and much maligned “flavr savr tomato” in 1994, and currently nearly 75% of processed foods on supermarket shelves contain GMOs[3], mainly via the “big four” processed food superstars: corn, sugar beets, soy and canola[4]. Consumers’ concerns about GMOs range from personal health to environmental pollution. Public concern is bolstered by a growing body of evidence that the technology is falling short of its promises, as weeds[5] and pests[6] evolve resistance to the crops that were engineered to out-compete with them.

How did we get here? In contrast to the European Union, with member nations among the 65 countries requiring mandatory labeling of GMOs, the U.S.’s regulatory agencies overseeing the safety of GMOs (FDA, USDA, and EPA) do not employ the precautionary principle toward GMO regulation, which in environmental law has authorized regulators to “assess risk rather than wait for proof or actual harm[7].” In my estimation this is largely due to the FDA’s decision that flavr savr tomatoes required no testing or labeling because they’re “substantially equivalent” to Non-GMO tomatoes.

There are myriad political, historical, and cultural factors behind why the U.S.’s path to regulating this technology differs from many developed countries. However, one cannot ignore the impact of the famous “revolving door” between regulators and industry. For example, Michael Taylor, current FDA Deputy Commissioner for Foods, also worked in FDA policy at the time the substantial equivalence policy set the groundwork for GMO regulation. Taylor then went on to work for Monsanto and a Monsanto-representing law firm in the intervening years[8] before he returned to the FDA as Deputy Commissioner for Foods.

So, in true American fashion, we take to the market to effect change and vote with our forks — when we’re not voting with our votes (lowest voter turnout since WWII, with two states’ mandatory labeling propositions on the ballot). The Non-GMO Project, a non-profit founded in 2005 that is “committed to preserving and building the non-GMO food supply, educating consumers, and providing verified non-GMO choices” began as a consumer-driven letter-writing campaign to food manufacturers to determine the “GMO status of products.”[9] It’s unclear to me why these consumers didn’t throw their weight behind supporting Organic from the beginning instead of creating a “cheaper alternative to organic.”[10] Most troubling to me is the preponderance of Non-GMO verified products that have no GMO counterpart in the marketplace (that coffee, egg, toast breakfast for instance), and also that opponents to mandatory labeling have used it as a defense, a la the “Portland Mercury” urging voters to strike down Prop 92 because, “if you really, really care about how your food’s produced, there are already labels for you[11].”

The Organic Trade Association (OTA) reminds us that we already have a gold standard of Non-GMO; “the USDA National Organic Standards prohibit the use of GMOs in all label categories (“100% Organic,” “Organic,” and “made with organic ingredients.)”[12] As we contemplate whether or not to pursue this label at our company we should account for whether it serves a need and serves our mission, and if not, should we put our energy towards educating ourselves and consumers about the continued relevance and importance of what we already have? (more…)

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The following press release comes from the Fair World Project.

News came out last week that Bob Stiller, founder of Green Mountain Coffee Roasters (now Keurig Green Mountain) and still recognized as Chairman Emeritus, made a $10 million dollar grant to Fair Trade USA, a fair trade labeling organization on whose board Stiller sits. This is a challenge grant requiring $10 million additional dollars to be raised, bringing the total investment in Fair Trade USA (FTUSA) to $20 million.

In theory, this news should have the fair trade movement jumping up and down. Instead, many of us are wondering if this may be the final blow to the meaningful fair trade that we have advocated for so long. Read more here.

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nongmoverifiedprojectIf you shop at your local food co-op, Whole Foods, or a number of other natural food grocery stores you have probably seen this label.  One of the newest seals in the marketplace, this one attempts to assure shoppers that the product does not contain GMOs (Genetically Modified Organisms).  Unlike the mandatory GMO labeling laws which a number of states have been trying to pass at the polls, this initiative is seemingly noncontroversial.  Who can find fault with the pretty butterfly hanging out in nature’s green pastures?  Who could argue with an initiative that lets you know that the product is a wholesome choice for you and your family?  Yet, what and who are really behind this initiative?  Is it as pure and wholesome as the image and the colors of the blue sky and the green pastures would have us believe?

Equal Exchange has of course been asked by some of our customers why we have not chosen to put this seal on our products (which are all free of GMOs).  In order to educate ourselves, and our consumers, we have delved into the issue to better understand how this initiative came to be and who it potentially benefits and harms.  After our latest lively discussion, several of our sales representatives were particularly motivated to do further research into different aspects of the issue. This week we will feature those opinion pieces.

Today, we hear from Jenica Rosen, sales representative, based in our Portland, Oregon office:

Looking Beyond the Label: Non-GMO Project Verified

There are many reasons some consumers are choosing to avoid products that contain Genetically Modified Organisms, otherwise known as GMOs. For some, it is an issue with the severely negative environmental impacts—contaminating our water resources[1] and destroying biodiversity within our ecosystems[2]. For others, it is the concern for the health and wellbeing of farmworkers exposed to the dangerous herbicide, Glyphosate (used on Glyphosate tolerant GM crops), which seeps into their communities, and sometimes with lethal consequences[3]. Others choose to avoid GMOs out of skepticism regarding the safety of GMO consumption and personal concern for their health.

Whatever cause for avoiding them, the lack of stricter federal regulation and labeling of GMOs has created a need for another way to inform consumers of what is in their food. It was out of this need, it seems, that the Non GMO Project and their label, Non GMO Project Verified, were born.

As the title suggests, this label seeks to “offer transparency to consumers about a product’s GMO avoidance practices.[4]” As you may have noticed, these days the butterfly seal of Non GMO Project Verified seems to be ubiquitous. It has been so successful in fact, that they are now “the fastest growing label in the natural products industry, representing $7 billion in annual sales and more than 21,000 verified products.[5]

Those figures suggest some influence within the natural foods market and as with anything in this position, it is worthwhile for all of us as consumers to do our research, look deeper, and ask “what is this achieving and for whom?” While the answer will vary depending on your perspective, in some cases (such as the one described below) the evidence can be disturbing.

I once had a professor who told us that if you want the truth, follow the money. Here in Oregon, we are still counting votes to settle whether or not Measure 92 for Mandatory GMO Labeling will pass. So, as you can imagine, there has been a lot of this “following the money” going on. And what has been found is that A LOT of money was pumped in from large corporate donors in an attempt to defeat the measure—and by “a lot” I mean over $20 million dollars[6]. In addition to Monsanto and DuPont, some notable donors to No on 92 included Kellogg ($500,000), General Mills ($695,000), and ConAgra Foods ($250,000), to name just a few[7].

So, why is this relevant to the Non-GMO Verified label? All three of the above listed donors also own swaths of the organic and natural foods industry, such as Kashi (Kellog), Cascadia Farm Organic (General Mills), and Alexia Foods (ConAgra); all three of which now carry many Non-GMO Verified products.

The Non GMO Project exists to inform consumers about a product’s “GMO avoidance practices” and encourages consumers to “vote at the polls AND with our wallets.[8]” While this can be helpful, it also may be entirely contradictory if we are voting at the polls for GMO policy reform while simultaneously (and worse, unknowingly) giving our money to the very companies (by purchasing their products) who are working feverishly at striking those policies down. It for this reason that it is crucial, as it is with any eco-label, to look beyond the label and behind the curtain. (more…)

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