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This news was too exciting not to post on the blog!

For immediate release:

EQUAL EXCHANGE WINS THREE AWARDS FOR ITS SOCIAL & ENVIRONMENTAL PRACTICES

WEST BRIDGEWATER, Massachusetts – March 26, 2009 –  In the span of less than four weeks, Equal Exchange, the worker co-operative best known for introducing Fair Trade coffee to U.S. grocery stores, has been honored with three awards for its category-leading, socially and environmentally responsible practices, and unorthodox business model.

In early March, Equal Exchange won the Social Innovation Award (small-to-medium size enterprise category, annual revenue $5 – $500 million) that is given out jointly by the Financial Times newspaper and JustMeans.com. The Social Innovation Awards showcase companies that are balancing the needs of shareholder and society-employees, customers and activists.  In the words of the Financial Times and JustMeans, “these are the companies and individuals that are taking action and are having an impact on shaping the new world of sustainable and socially responsible enterprise.”

The awards were given out at the Financial Times’ “Responsible Business, Responsible Investing” conference in New York City on March 2. The conference was a rare opportunity for leaders from both the enterprise side of the corporate social responsibility community to meet and share ideas with leaders from the socially responsible investment community.  Equal Exchange was pleased to share the podium with another co-operative, REI, the outdoor equipment retailer and consumer co-op, who was a winner in the Large Enterprise category.

 
In mid-March Equal Exchange was excited to learn that its new eco-café, the co-operative’s first-ever full-size coffee
shop, was named as a winner of the Green Business Award by the City of Boston. The café is located downtown, next to Boston’s North Station and TD Banknorth Garden, home of the Boston Celtics and Boston Bruins. In keeping with Equal Exchange’s role as a leading importer and roaster of certified organic coffee, and purveyor of certified organic tea and chocolate, the café incorporates a number of environmentally responsible practices, ranging from the use of reclaimed wood in the café’s furniture to a comprehensive recycling and composting program for both staff and patrons. Besides a heavy emphasis on organic, Fair Trade, and locally sourced products, the café also took the unusual step of refusing to sell bottled water, out of recognition of its unnecessary contribution to global warming, litter, and land-fill waste.

Boston’s Green Business Awards will be given out April 16, at an 11 a.m. ceremony at the Children’s Museum in the Fort Point neighborhood.

And this week it was announced that Equal Exchange will receive the annual Aaron Feuerstein Spirituality and Business Award that is bestowed by the Symposium on Spirituality, Values, and Business.  For the first time, the award is being given to an entire organization, instead of to an individual entrepreneur.

The award is granted to a business leader who embodies the values modeled by the life of Aaron Feuerstein. Mr. Feuerstein is a third generation leader of his family business, Malden Mills. When his mill burned down in a tragic fire in 1995, he not only continued to pay his employees, he also renewed his commitment to his community and his employees by rebuilding the mill at a time when most textile manufacturers were moving to other countries. Mr. Feuerstein is appropriately held up as a model for how modern entrepreneurs should lead. (more…)

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The opening was a great success! We had chocolate tastings, coffee cuppings, baked goods samplings, demos, coffee brewing classes and… of course… the Gala reception with music, food, friends, family, and neighbors!  Thanks for making it such a success!  For those of you who couldn’t be there…. we invite you to brew yourself a cup of coffee (tea or hot chocolate) and enjoy these awesome photos of the event taken by Ashley Symons.

In the heart of the city…

226 Causeway Street

226 Causeway Street

 

Brian O'Connell invites folks to the Opening

Brian O'Connell invites folks to the Opening

 

Cari Senefsky, Esther West & Lisa Valdez take the coffee to the streets

Cari Senefsky, Esther West & Lisa Valdez take the coffee to the streets

Inside the cafe, the celebration begins with demos, tastings, and classes … (more…)

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At 226 Causeway St., the café is located between the historic North End and the TD Banknorth Garden, home of the reigning NBA champions – the Boston Celtics. A street-level storefront, the building houses many businesses and organizations in the floors above.

Cafés are one of a number of ways we hope to engage consumers more directly in the years ahead. Here on Causeway Street, we will be able to showcase the fruits of the enormous effort our farmer partners invest in growing the highest quality coffee, tea and chocolate. We hope from time-to-time to have special presentations from farmers as well as “cuppings” led by our roasting and quality control staff.

To supplement our directly sourced products and milk from local family dairy farmers, we will be supporting local independent businesses to provide fresh pastries and healthy light lunch offerings. (more…)

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