
Njari, Tanzania, 2006. A meeting held by the Kilimanjaro Native Cooperative Union
As the year 2008 comes to a close, the world must cope with a recent assertion made by the Food and Agriculture Organization that “one billion people will go hungry around the globe next year for the first time in human history…”
This shameful scenario was presented in the December 28th issue of The Independent: “The shocking landmark will be passed – despite a second record worldwide harvest in a row – because people are becoming too destitute to buy the food that is produced….the growth in hunger is not occurring, as in the past, because of shortage of food – but because people cannot afford to buy it even when it is plentiful.”
Theories abound as to why the world is in this predicament and what should be done to regain control of the global food economy. Meantime, consumers in developed countries are learning more about the sometimes vast and unsustainable supply chains that bring them their food, and are questioning the enormous resources consumed to maintain this system. One movement, which gained national attention in the US with the publication of Michael Pollan’s bestseller, The Omnivore’s Dilemma, focuses on changing our eating patterns to be less global. “Locavores” recommend turning to urban gardens, supporting farmers’ markets, and even keeping a few chickens in the back yard. In short: Buy Local.
But growing one’s own food, buying local and adhering to 100-mile food diets only offer partial solutions to the growing food crisis. As valid and important as these strategies are, we must also pursue other paths if we are going to restore balance to the food system and exonerate ourselves from such an unforgiveable crime as having allowed one billion people to go hungry.
If the primary problem is not a food shortage, but rather the gap between what food costs and what hungry people can afford to pay, then we must analyze the economic and political institutional failures which have created this situation. We need to redraft our trade agreements to keep workers in sustainable jobs in the U.S. and farmers productive on their fields in the Global South. For small farmers in this country, as well as consumers, one way forward is to organize now to radically change the next Farm Bill. It’s great to see these movements gathering momentum to make dramatic changes in our agriculture and trade policies.
Where does Fair Trade Fit In?
But through all the news and the commentary about the food crisis, the problems and solutions, where is the mention of Fair Trade? Why is the voice of Fair Trade so absent within the food sovereignty movement?
It’s as if Fair Trade has fallen off the social justice map. Is Fair Trade just a fad – a naive notion that “all a consumer has to do” is “look for the seal” and the world will be a better place? Can it really be that the achievements gained and lessons learned through Fair Trade have nothing to offer the current discourse about local farmers, sustainable agriculture, and the food crisis?
The Fair Trade movement has helped millions of farmers worldwide, assisted farmer organizations, and educated consumers in the North about the injustices of our trade system. After all, it was developed in response to the huge systemic injustices facing producers in the Global South. Small farmers simply can’t compete with large landowners, plantations, and family estates. The landowners have all the connections to the same oligarchies that acquired wealth and power by enslaving generations of farmers after appropriating their land. Many of these same landowners now run the countries, make the laws, own the banks, run the exporting companies, and pocket the profits.
Fair Trade was very successful in raising awareness of this situation. Alternative traders and other activists found innovative and creative ways to “introduce” producers and consumers to each other, to build bridges between cultures. The movement educated consumers, inspired many to learn, engage and take action. Fair Trade offers market access, credit and fairer prices to millions of farmers, enabling peasant farmers to become co-operative business owners with increasing political and economic power.
Of course, if Fair Trade is barely mentioned amongst those concerned with food security and food sovereignty, try searching through the conversations about Fair Trade within the movement itself. Inspired? I don’t mean to offend, but the dialogue can get tiring. “Fair Trade,” “Whole Trade,” “Direct Trade”, “Beyond Fair Trade” — does the Fair Trade movement have nothing more to offer consumers and activists than rivalries between roasters; who makes more trips to source; who knows their farmer partners better?
Fair Trade must join in discussions about our industrial food system, the plight facing small farmers in the US, and the governmental policies that created the industrialized food economy in which we all are forced to participate. We need a rich debate within the movement about these larger issues that affect small farmers and consumers.
Bringing it All Together
Some of us are thirsting for a deeper level of conversation. Personally, I want to see Fair Trade raised alongside the “buy local” and agriculture and trade policy reform strategies. Gains have been achieved and lessons learned. Why isn’t the Fair Trade movement influencing – and being influenced by – the food sovereignty movement?
Fair Traders need to get back into the ring or we will lose the advances the movement has made. It’s time to tone down the marketing rhetoric and return to the educational goals of our mission; find new ways to talk with consumers – and each other – about our work and why we’re doing it. Most importantly, we need to continue creating innovative new strategies, and joining others, to fix the huge injustices in our food system and large scale destruction of the planet.
I also think that “locavores”, who talk about the need to support small farmers, community development and sustainable agriculture, should consider expanding their lens to include mention of small farmers in the Global South. As long as consumers continue to drink coffee and tea, and eat chocolate and other foods not grown in our country, let’s remember that the struggles of these small farmers are as challenging and as critical as those in the U.S. And while small farmers participating in Fair Trade are not in our own backyards, they are trying to maintain, and strengthen their own local communities. Their food security depends on their ability to remain organized in co-operatives; to receive the higher, “fairer” prices they deserve; and ultimately, on the agriculture and trade policies we enact here in Washington.
By the same token, when we talk about the role agri-business has played in dictating agriculture, economic, and trade policies, it would be powerful to highlight alternatives. If the large-scale mechanized farming favored by agribusiness – with its reliance on fossil fuel, pesticides, genetically modified organisms, government subsidies, and factory farms – is the problem, which businesses within the food system are offering solutions?
Certainly small farmers are central to our vision of a greener and more just food system. But it is important also to recognize the significance of the food co-operatives, locally-owned natural food markets, independent restaurants and cafes, which shine as visible examples of those who are building an alternative day after day.
Why is there so little mention of these independent and co-operative businesses in food security circles? Many alternative trade organizations, and worker-owned co-operatives are demonstrating that businesses can have a social mission; reasonable profits can be made and shared more equitably amongst workers and farmers; business can be conducted through strong relationships based on mutuality, transparency and integrity; and of course that healthy food can be produced sustainably.
These organizations – producing, manufacturing, distributing and selling us our food – are walking the walk. They are demonstrating through action that alternatives do exist. Positive models are out there. And the more we can highlight, replicate and create additional independent, local and co-operative businesses, the more success we will have building the type of food system that the food sovereignty movement and all the locavores, fair trade and agriculture policy activists are promoting: a food system based on the principles of solidarity, sustainability and co-operation.
Our movements for a greener and more just food system could benefit by engaging more with each other. Ultimately, the more we challenge, learn from, influence and highlight the contributions each movement is making, the stronger and more successful we will be in our ultimate goal of fixing a broken food system. Let’s unite, deepen and strengthen our movements. With the threat of one billion people facing hunger and food security in 2009, it’s a change we can’t afford not to make.
Great post. I agree with the tone of this piece. There needs to be more communication between the different camps in the Food Justice movement.
I worry that the take over of the Fair Trade/Organic (and possibly soon even the Local) movement by major corporations has hurt it tremendously. Allowing corporations like Walmart and Startbucks to get in on the FT and ORG labels was a mistake. Sure they increased volume but they watered down the driving emotions that started the movement, such as solidarity, empowerment, and cooperative businesses.
Now the word is getting out that the movement has been compromised. (See this article: http://www.timesonline.co.uk/tol/news/uk/article5429888.ece?Submitted=true). And now consumers are burnt out and distrustful of Fair Trade. How many of these consumers will be motivated to re-examine what Fair Trade is all about?
Hopefully the core movers and shakers (newcomers and old timers alike) will stick to their guns and continue to take close, hard looks at the companies that bring food to the table.
You’re right to shine a light on how Fair Trade has been largely absent from the larger public discussion on how to fix all that’s wrong with both the local and global food system.
I think one reason why Fair Trade’s profile in this discussion is lower than you’d expect given Fair Trade’s relatively higher profile in cafés & on grocery store shelves is that so much of the volume of Fair Trade food in the U.S. is handled by corporations (eg Starbucks, McD’s, even Dunkin Donuts) who rarely weigh in on the bigger food system debate.
In fact even among the dozens of smaller food firms that have a strong commitment to sourcing and selling Fair Trade foods only a handful of us (Equal Exchange, Deans Beans, Just Coffee, La Siembra and a few others) tend to ever get on a soapbox and speak up on these bigger issues like the food bill, or the plight of U.S. small farmers. And together we few represent only maybe 10-15% of the total volume of Fair Trade imports.
Regardless, speaking as one whose job is to work with the media, I think one place to start is to better communicate to journalists and other ‘thought leaders’ how Fair Trade, and its long track record, have much to offer in the broader effort to reform how the world’s food is grown, traded, processed, marketed, distributed and consumed.
What a debate to start the New Year with! To be fair, I don’t think the problem lies with the Fair Trade movement alone – even within the local foods movement, or the green movement in general, there is a general feeling that voting with your dollars is enough – buy this and save the planet, consume this and support poor farmers. HOw many people who shop at your local farmers market are actively seeking changes to the farm bill? How many people who buy energy efficient bulbs are writing letters in support of robust carbon caps, or greater support of renewable energy?
I don’t want to be misunderstood here – I am an avid supporter of Fair Trade companies and products, as well as greener, more sustainable producers. But we can’t change the world by free market activism alone.
I get the feeling many within the Fair Trade movement do get this – the folks I have worked with push for transparency, fairness, and environmental responsibility – not just because it’s good for their business, or because their customers expect it, but because they believe it is the right thing to do for ALL business.
Fair Trade certainly won’t end up being the model for all business, not even all imports from the developing world, but it can certainly act as A model, and as a beacon, and as a loud voice that all trade, global and local, needs to change to become more sustainable, equitable and transparent. Whether it’s direct trade, FAir Trade, Whole Trade – all these things should be a means to an end not an end in themselves. And that end willl take voting with dollars, voting with our feet, voting with our voices and, errrm, voting with our votes.
Thanks for raising your voice.
Sami,
Thanks so much for your articulate and insightful comments. I couldn’t agree with you more – on every one of your points.
I think that one of the weaknesses within the Fair Trade movement is that we have allowed the message of Fair Trade to be simplified to “look for the seal”, implying somehow that “all you have to do is buy this product and change will happen.” I actually believe that sending this “dumbed down” message out to the world does a disservice to producers and is somewhat patronizing and insulting to consumers.
The more powerful message of Fair Trade is that it is about changing relationships, building economic and political power for producers, educating consumers and “sparking” them to start by changing their consumption patterns, but to keep going from there.
I believe that if the Fair Trade movement continued pushing the envelope, so to speak, we’d be at the table with those trying to make change through policy channels and in partnership with the buy local movement.
If these movements could align themselves more closely, we would be able to truly build a much larger and more powerful movement that could effectively challenge “business as usual” and take back our food system so that it works for US.
Thanks… and please keep commenting! I’d love to continue this dialogue.
phyllis