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Arnaldo Neira Camizán is a veteran coffee farmer and co-founder of Central Piurana de Cafetaleros (CEPICAFE), one of Equal Exchange’s coffee co-operative partners in Peru. Mr. Neira returned to the United States this past November to train workers at Catholic Healthcare West Hospitals that serve Equal Exchange coffee. During the trip he was interviewed by Corey Mason on KECG Radio, 88.1 FM in El Cerrito, California. Ed Vincent was the production engineer on the interview, which took place at El Cerrito High School on Nov. 11, 2009. This is the first of three installments of the translated interview.

Corey: A very good morning to everyone and welcome to KECG Radio, 88.1 FM El Cerrito. We’re here in Northern California at Studio A, and this morning we have the great pleasure and privilege to welcome our good friends from CEPICAFE and Equal Exchange. We welcome to the studio Arnaldo Neira Camizán, who since 1974 has farmed coffee on his farm named “The Roses,” which is located in Coyona, Huancabamba, Piura, Peru. Mr. Neira has 22 acres on which he grows coffee, bananas, and oranges plus raises animals. It’s a gorgeous farm, with a view of Hawk’s Mountain and the town of Coyona. Mr. Neira is a founder of Central Cooperative of Coffee Farmers of Piura (CEPICAFE), and has served as Vice-President of that organization and has been President of his village level co-operative, which is named José Gabriel Condorcanquí. Did I pronounce that right?

Sergio: That’s it.

Corey: Thanks. It’s a real pleasure and privilege to welcome you here to El Cerrito, California, quite a ways north from Peru. Mr. Neira, affectionately known as Don Sergio, visited coffee customers in the Western United States during tours in 2000 and 2002. In 2003 and in 2007, he and fellow farmers hosted delegations of Equal Exchange customers visiting Peru. This week, he returns to the U.S. to visit customers and inaugurate the new Equal Exchange warehouse in Oregon. This visit of yours comes after you hosted African coffee farmers on a visit to your farm. Who visited and what inspired them to travel half-way around the world to visit you?

Sergio: First of all my friend Corey, I want to say how grateful I am that KECG Radio of El Cerrito, California, has given me the opportunity to send warm greetings to all of our good-hearted friends who stand in solidarity with us farmers of the South, especially with growers in Peru. Okay, a few weeks ago in Peru in the specific northern region where I live, we had a visit by farmers from three nations in Africa – from Senegal, from Burkina Faso, and from Cameroon. They came to Peru primarily so that we could share our experiences, because they, like we, are farmers of coffee, cocoa, banana, mango, honey, etc. In addition to sharing experiences, they came to get to know what kind of work we are doing within our organization as small-scale farmers in this part of the world. In truth, we covered thousands of kilometers and it was a very nice visit that let us share each others’ experiences and to really get to know each other because as small-scale farmers in the world, there are many common needs and many common realities which unite us. For that reason we can come together as brothers, really, through farming which is what we all do for a living.

Corey: Exactly, so you have much in common as the farmers of the world.

Sergio: Yes, that’s it. Like I said, the necessities are the same and we are, well, as countries on the road to development – accompanied by countries of the north that are industrialized – step-by-step we want to go develop our own actions. It’s not just farming; it’s just as much our work socially and economically.

Corey: Exactly. And you’ve arrived here to California to visit community stores that sell the coffee grown by you and your co-owners at CEPICAFE. How has the reality changed for the small-scale coffee farmers of CEPICAFE in the seven years that have gone by since you last visited in 2002?

Sergio: In truth, there have been important changes. One thing that’s changed is that we’ve started to take the initiative to improve quality. The quality of the coffee we’re selling to Equal Exchange who, in turn, offers it to the consumer here in the U.S. and particularly California, is an organic coffee grown by small farmers in a way that is in harmony with nature and [that is grown] in a way to protect our natural resources. And to produce a quality, organic product like our coffee, is something we’re doing as a commitment to not contaminate the consumer and not contaminate ourselves in its production. Overall, we’re offering clean food. This is one of the first achievements we made in how we shaped our agricultural production. On the other hand, we have brought into being a real change in the social conditions of our farmer co-owners. In our area, today the majority of the children of members are at least graduating from secondary school, which was something that just didn’t happen 10 years ago. And it’s thanks to this market – this model of trade designed to seek out social and economic development for families organized in the Global South – this market that we call Fair Trade. And it’s through Equal Exchange, by selling through them that we reach that market, in this case the market for our coffee.

Corey: You personally farm 20 acres of coffee in Coyona, Piura. We hear a lot about climate change, but have you witnessed any effects in your area?

Sergio: Yes, climate change is affecting the high-altitude growing regions, in those areas we farm, that’s to say higher than 4,000 feet above sea level. Because that’s where we cultivate the coffee, just the same as the cocoa and the sugar cane, is in an area between 3,000 feet to 6,000 feet above sea level. And due to this climate change, for the part of the farm that is situated above 4,000 feet, one can see the damage caused by excessive precipitation. There, particularly with the coffee and cocoa, there is a fungus that is damaging the leaves and fruit. In the case of my own farm, I’ve lost about 50% of the yield compared to what I had before.

Corey: Yikes, how terrible, a real crisis then. And because of the humidity the fungus is new?

Sergio: Yes and no, it’s a fungus that has existed for years there among the plants and forest, but this year and last year, because of the excessive moisture and excessive number of rainy days, that has sickened the plants and caused much of the problems in the growth and productivity of our crop.

Corey: The U.S. media also reports that farmers are clearing rainforests in Brazil to grow organic soybeans. Are farmers in Peru clearing new lands to grow organic, Fair Trade coffee?

Sergio: In our resource-rich country is a jungle, a primeval jungle covering millions of acres. We who farm, especially those of us practicing organic agriculture, have a standard, an internal requirement, to not cut down or burn forestland. For that reason, we organic farmers in Peru neither log nor burn trees. When we have to grow crops in the high jungle, for instance to plant coffee, what you do is clean out the low brush, those small bushes, and then naturally occurring trees that needed thousands of years to grow, we conserve those and they become the natural shade trees for that plot.

In the end you have a forest that leaves us with a very interesting organic farming area. Additionally, if we’re talking about Fair Trade, Fair Trade also has a standard, a principle that is part of its genetic makeup, which is preservation of the environment. And in regards to environmental protection, Fair Trade advises us that farming activities should not result in logging or burning trees, nor threatening in any way our mother earth. Those principles that we put into practice because they’re required if you’re going to be an organic farmer, they’re required by Fair Trade, and we respect and follow them.

Corey: So even when there’s pressure [to clear the forest], you’re not doing that because it would disturb the natural balance?

Sergio: No, we’re not. Even if at the moment it wouldn’t hurt [the forest], in the medium and long term you’d suffer the consequences that others suffer now.

Corey: How did you and your neighbors learn how to grow organically?

Sergio: Okay, in Peru in the coffee growing zones, chemical inputs for fertilizer are almost never used. So we’re practicing a traditional agriculture; that is, an agriculture that only involves planting and harvesting. So when we were told about the opportunities in the European and U.S. markets to make available for sale our crops with organic certification, for us it wasn’t difficult to make that switch from traditional agriculture to organic agriculture. The certifying agency agreed to complete the switch in two years, what you’d call transitional organic, to undertake the conversion from traditional to organic because we had never used chemical inputs. So fine, it was easy because we were already applying organic material to the soils and we started mixing in pulp from the coffee, manure, plant cuttings and kitchen scraps to form an organic fertilizer. It was no trouble to start making our own compost and fertilizing our own soils, and that has yielded very nice results.

Corey: What chemicals are being used by non-organic coffee farmers in Peru?

Sergio: If we’re talking about traditional coffee farmers that aren’t in the organic program, or that haven’t yet been motivated to undertake organic farming, very few of those are using chemical inputs. And if there is a group, and they would be medium-sized farmers with 20-50 acres because in Peru we don’t have huge plantations anymore thanks to the agrarian reform of 30 years ago that broke up all the huge plantations. So there are some large farms but mostly small plots. Of the group that is using non-organic inputs, and it’s a small group in Peru, they are using a compound called CompoMaster Cafe, which is a mix of ammonia sulfate, suplomag [magnesium supplement], urea [for nitrogen], and ulexite (sodium boron). Ulexite is a naturally occurring rock that has plenty of micronutrients and that you grind up and mix in, but you can’t put in too much or it hurts the structure of the soil. The fertilizer is used to get higher yields and profitability of the crop.

Corey: Okay, so, for the most part the farming these days uses organic methods and if there are conventional farmers they’re adding that, right?

Sergio: Yes, yes, yes. We in Peru have, up until now, wanted to keep this work going that we have united farmers, organized in our co-operatives, in our local granges, and through our second-level co-ops and the National Coffee Board (which is our trade association that brings together all small farmers), we have made Peru the world’s number one exporter of organic coffee. And we want to keep that going because we have become the pioneers, the trailblazers, when it comes to farming organic coffee in Peru and throughout the rest of the coffee-growing countries.

Translated by Tom Wilde, Equal Exchange West Coast Sales Manager

You may remember our action alert from November. Food safety legislation has been knocking around Congress for quite a while, in the wake of the numerous recalls and other scares. It seems obvious that the government should put more teeth into food safety oversight, but – like many “obvious” initiatives that are spawned in Washington – the devil is in the details. In this case, the bills that have been reported out of committees have the very real potential to put many small farmers out of business. This could include our farmer partners here and abroad. A group of Senators is working on a solution.

For the specifics on how to take action, download this action alert from the National Organic Coalition (Equal Exchange is a member).

For more details on the legislation, see this update from the Executive Director of the Maine Organic Farmers and Gardeners Association.

By Danielle Lafond, Quality Control Technician

On the steep hillsides of Mineral Springs, a member the Sanjukta Vikas Cooperative prepares a meal over a fire. Vegetables and greens bubble away in a cast iron pot and tendrils of steam are sent skyward to mingle with the mist that hangs heavy in the air over Darjeeling. It looks delicious and smells tempting but my colleagues and I will never taste it. This meal is for the cows.

These cows are more than cows. By producing dung (for fertilizer), fermented urine (a natural pesticide), and milk (for, well, milk) the cows become partners in the endeavors of the people of Mineral Springs to live a biologically diverse, sustainable, and rewarding life. These cows deserve a nice hot meal.

As we walked through the family farms in Mineral Springs, we witnessed countless reiterations of the many types of partnerships necessary in making this cooperative so successful. Binita Rai, a mother of two, is a teacher at the school in the cooperative as well as a farmer herself. She also serves as a member of the Welfare Committee which plays a part in deciding where fair trade premiums will be allocated.

Mineral Springs has no processing factory. Tea that is plucked there is processed at another nearby garden whose manager regularly visits the community to engage the members in discussions on issues such as quality and logistics. The Sanjukta Vikas Cooperative also partners with local non-governmental organizations (NGOs) to educate its members on biodiversity, composting and other sustainable agricultural practices.

Closer to home, partnerships have the potential to create real movement around small farmer teas. Natural foods co-ops who are committed to educating consumers about small farmer issues concerning coffee and other crops have an opportunity to further connect consumers and producers within the realm of tea by partnering with Equal Exchange and promoting a small farmer model. By offering teas from the shining example of food sovereignty that is Sanjukta Vikas as well as from other, newer worker-owned tea gardens that are struggling to establish themselves, food co-ops give consumers the opportunity to partner with producers in the struggle for food security and ownership models.

These partnerships may seem like rhetorical, abstract lines that dimly connect one end of the world to the other, and I only have the following personal account to offer as argument: I have seen a tea farmer hold a box of finished product and watched the realization creep over his face that THIS is what you’re buying, what he’s selling, and what the face of his life is to you. He knows that you are connected directly to him. For me, it was a perfect example of the connections made from a hundred partnerships across a thousand miles all culminating in the hands of a farmer who laughed at the fact that we had put the tea in a bag (it’s all strainers and loose leaf in Darjeeling). That is very real – more real than I, in my four years of being a worker-owner at Equal Exchange, ever thought it was possible for anything to be.

 

Small-scale coffee farmers in El Salvador were amongst the first co-operatives with whom Equal Exchange established direct, long-term partnerships in the early to mid-1990s. These partnerships came about as a natural extension of U.S. solidarity efforts during the Salvadoran civil war; activist groups launched a boycott of Folgers coffee as a way to bring pressure on the Salvadoran oligarchy responsible for much of the repression against Salvadoran farmers, students, labor activists and other civilians. The boycott succeeded in pressuring Proctor and Gamble, Folger’s parent company, to apply pressure on wealthy landowners to support the Peace Accords. It was only natural that Equal Exchange would follow-up on the coffee boycott by seeking to partner itself with agrarian reform co-operatives now owned and run by those same farmers who previously had merely picked the coffee on others’ plantations.

The following letter comes from a friend who has been living in El Salvador for over two decades. We share her sense of pride and excitement over the changes that have taken place in that country:

Today is the 18th anniversary of the signing of the Peace Accords that ended the 12 year civil war here in El Salvador.  Today President Mauricio Funes gave a speech in front of some of the signers of the Peace Accords, including ex-president Alfredo Cristiani and General Mauricio Vargas.

In his speech Funes said that as head of state he had a debt to the victims of the civil war, a debt that he had the responsibility to recognize, and that agents of the state, mostly members of the armed forces and security forces had carried out great human rights violations, abuses of power and illegal use of violence in the form of massacres, executions, disappearances, torture, sexual abuse and that these were mostly carried out against civilians.

“In the name of the Salvadoran state I ask for forgiveness!”

…forgiveness from the children, the youth, men and women, religious people, peasants, workers, students, people in opposition, intellectuals and the victims who have not been able to stop grieving because they have never known what happened to their loved ones and have never be asked for forgiveness.

We must dignify the victims.

Never again repression to silence ideas.

Then he named 3 measures towards dignifying the victims:

- form a commission to carry out moral reparations;

- another commission to search for children that were stolen during the war; (this is a measure that the Interamerican Human Rights Court declared as an obligation of the Salvadoran State probably around 5 years ago and has never been fulfilled).

- a roundtable to dialogue and negotiate with war wounded who have not been receiving the pensions promised to them and also a series of measure including trainings, credits and prosthetic workshop, to help them be able to become active members of society.

Acts of love, never again acts of hate.

Acts of dignification, never again acts of harm.

Acts of solidarity never again acts of selfishness.

There were people there from all different political parties and ministries and the supreme court the attorney general the foreign diplomatic corp present and some stood up and clapped and some remained seating.  But this is another historic moment, for the president to ask 
forgiveness for such trespasses, to recognize the pain and ongoing anguish of so 
many people, is historic and momentous and uplifting and awesome.

Another great day in El Salvador!!!!

Love you all, 

Cristina

For more information about the history of coffee in El Salvador and our small farmer co-operative partners, Las Colinas and El Pinal, click here.

Dear Friends,

As most of you know by now Haiti was shaken by a massive earthquake yesterday just a few miles outside the capital, Port-au-Prince. It’s unclear at the moment how many have lost their lives, but quite possibly thousands have died with many more seriously affected. Several organizations with whom we work are fundraising to provide badly needed emergency relief to the Haitians. The following is a letter we received from our friends at Grassroots International. Please consider making a donation and keeping Haiti in your thoughts and prayers.

From Grassroots International:

Yesterday Haiti suffered a massive earthquake, which registered a 7.3 on the Richter scale, just outside the capital city of Port-au-Prince. Initial reports are beginning to pour in detailing the devastation to both people and property. Grassroots International has set up an “Earthquake Relief Fund for Haiti” to support our partners and meet the urgent needs of the population.

“We are in the process of reaching our partners on the ground,” said Grassroots International’s Executive Director Nikhil Aziz. “Clearly everyone is deeply affected, and the full extent of the loss may not be known for some time. As in the past, Grassroots and our network of supporters are poised to respond as quickly as we can to address the immediate and long-term needs of our partners.”

The most impoverished country in the Western Hemisphere, Haiti has suffered tremendous challenges, including four successive hurricanes in 2008. Even so, grassroots leaders in the island nation have worked effectively to build their infrastructure and lead the way toward sustainable development-including access to land, water and food for all.

Grassroots International works with four main groups in Haiti including the Haitian Platform to Advocate Alternative Development (PAPDA) and the Platform of Haitian Human Rights Organizations (POHDH).

Both PAPDA and POHDH have offices in Port-au-Prince and networks throughout the country.  Our partners on the ground in Haiti are in a key position to rebuild in the wake of these disasters. As Haitians, they are intimately connected to the individual needs of their local communities. 

Since 1983, Grassroots International has supported global movements for social change. Through grant-making, education and advocacy, we support the initiatives of peasants and family farmers, women and indigenous groups to protect human rights to land, water and food.

Grassroots also has a long history of providing emergency relief in times of critical hardship. The most pressing needs right now are water, food, and shelter, and the hope to rebuild. With your help, we hope to provide our partners and their communities with real and lasting solutions to this catastrophe. Your response now can help Hatians in this critical moment.

Sincerely,


Nikhil Aziz
Executive Director.

Amidst all the challenges facing us these days and our collective efforts to keep forging ahead, it’s also important to take time for community and celebration…

 Rob Everts and Virginia Berman of Equal Exchange join Willy Foote of Root Capital in serenading members of both organizations at their joint holiday party at the office of Equal Exchange in late December 2009. For many years, Root Capital has played a key role in pre-financing Fair Trade coffee contracts Equal Exchange has with its farmer co-operative partners.


Music of many traditions has long told stories of heartbreak and tragedy and perhaps less often of joy. “Mis Razones” describes the sheer joy of singing while “Pobre La Maria” recounts the all-too-familiar story of a poor young woman from the countryside seeking a better life in the city. This year, the Equal Exchange-Root Capital collaboration extended beyond mission and finance to celebration and music.

Click here for to hear the music!  Enjoy!

Today we received the following letter (translated from Spanish) from Miguel Paz, Export Manager of CECOVASA, one of our small farmer coffee co-operative partners in Juliaca, Peru:

 

 

 Hola compañeros:

 

The year has ended but not the work. But since it’s New Years, we don’t talk of difficult things; rather we wish for success, happiness and good health… 

 
I’m sending you some photos of my recent trip to the production zone where I was attending the end of year General Assemblies.


 


 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

Most of the photos are from the visit we paid to Wilson Sucaticona, National Quality Champion.  His coffee is 1600 meters high and even at this time, there’s still coffee to harvest. We did a ceremony, called Kintucha, to give thanks to the earth.

 
 

The other photos are of the Assembly of Delegates where they have elected the new Governing Board.  As always, the Assemblies end with beer and a dance.  In the photos, the floor appears wet; this is due to the custom that each person spills a little less than half of the first glass on the floor… for “good luck”.  


 

Finally, are photos of the new processing plant in Juliaca, which we plan to inaugurate on January 21, 2010 during the Day of the “Change in Command”.  This is when the new Governing Board assumes leadership.  

 
 

 

 

 

 

 

 

 

 

Take care and stay in touch.  

Sarath Ranaweera, Director of Biofoods, a Fair Trade, Organic Tea and Spice organization working with small farmers in Sri Lanka sent holiday greetings to Equal Exchange this morning. He included a bit of exciting news which I’d like to share with you.

Three years ago, I visited Sri Lanka with another colleague at Equal Exchange to learn more about the work of our tea partners, Biofoods. They are the only organization in Sri Lanka that works with small farmers. (There is other Fair Trade tea being produced in Sri Lanka but none of it comes from small holders.) Biofoods’ mission is to provide market access to small farmers so that they can stay on the land, provide strong livelihoods for their families, and maintain healthy and vibrant communities.

We were deeply impressed with their commitment to small farmer organizations as a development model and to organic (and biodynamic) production as a way to protect the earth’s fragile and diminishing resources. To fulfill its social, economic and environmental mission through the export of high quality, organic, Fair Trade tea and spices, Biofoods has developed state of the art technology in processing and packaging. The staff applies this expertise, along with technical assistance and market access to SOFA (the Association of Organic Small Farmers) which includes 750 farmers growing a variety of foods for local consumption, as well as tea and spices for export.

In his note to us, Sarath included the following update of their progress:

“We are happy to inform you that our sister company, Eco Foods successfully opened the organic shop for locals in Kandy City Centre, the largest mall in Sri Lanka. This was one of the key issues in our concept: that we provide locals with healthy food while exporting the excess. Finally, we were lucky to be inside one of prime places and we have section for fair trade in which non-food produce from small producers is also sold.

This will be a kind of Historical mile stone in our long journey in the organic World during the last 16 years. There was a very distinguished gathering including top Civil servants, senior university academics, Artists, lawyers, representatives from Environmentally-friendly movements, organic farmer organizations and well wishers. Others must now follow our sustainable model of this small organic farmer project in which practical application of organic and fair trade on the ground will improve the socio economic standards of marginalized farmers which we are showing to be possible. Photos are attached. 

Thank you for all your encouragements and appreciations.”

 

We congratulate them in this latest milestone and wish them even greater success!

To learn more about Biofoods, SOFA and our line of Sri Lankan teas, click here.

Opinions were fast and furious last week reacting to Nestle’s decision to source their Kit Kat bars (sold in the UK and Ireland) from Fair Trade certified producers. Below, Nick Reid (Sales Department) adds his voice to the discussion.

On December 7th, Nestle SA, the world’s largest food company, announced it will convert their entire line of “four-fingered” Kit Kat bars in the UK and Ireland to Fair Trade-certified chocolate. The news was released with the support of the Fairtrade Foundation, the UK certifier of Fair Trade, and the Arch-Bishop of York. British Kits Kats (not to be confused with their American counterparts, which are licensed to Hershey’s) are the second best-selling chocolate bar in the UK, and will increase its Fair Trade chocolate sales by £43 million. The announcement has been viewed with skepticism due to Nestle’s corporate notoriety; including several lawsuits filed against the company as recently as 2007 accusing Nestle of allowing human rights abuses and child slavery/trafficking on cocoa plantations in West Africa.

My gut reaction to Nestle’s announcement on Monday was largely indignation and skepticism- Nestle being one of the least socially-responsible corporations in the world. Given that the International Labor Rights Forum voted Nestle in the Top 5 “5 Worst Companies for the Right to Associate” on their “Working for Scrooge 2008″ list; the corporation’s commitment to empowering small farmers and building a just, alternative economic model seems laughable. I’m not alone; the news has caused quite a controversy, with many Fair Trade organizations and social activists lambasting the initiative and lining up in opposition… But, I find the foaming, rabid ideologue in me giving way to a more practical, worldly view; I have to say I’m not as critical as some.

I can’t say I share the optimism of the Fairtrade Foundation (the UK certifying agency, similar to Transfair in the US) who calls it “a huge step towards tipping the balance of trade in favour of disadvantaged cocoa producers.” (Fairtrade Foundation PR). The deal will affect a tiny percentage of the world’s cacao production; and just one of Nestle’s hundreds of products- “a tiny step…” might be more appropriate… But neither am I as pessimistic as Joe Turner, who wrote “A Black Day For Fair Trade“, on his civil society finance blog. Although I agree with almost everything he writes (and I recommend his article), I cannot disregard the positive impact the “conversion” will have for the 6,000 farmers of the Kavokiva Cooperative in Cote D’Ivoire, and I can’t imagine the Fairtrade seal on Kit Kat’s “devalues all those smaller (Fair Trade) brands…”

Henry Wallop summed it best in his article in the Telegraph when he wrote, “The announcement has been welcomed… helping the company to secure a public relations coup, after being dogged by bad publicity dating back to the late 1970s…” Nestle’s interest in Fair Trade is, clearly, a profit-driven marketing ploy. And I have no doubt they’re currently busting a union somewhere, squeezing whatever poor company provides Kit Kat’s “cream-filled wafers”, and cooking up some toxic ink to cut costs on Kit Kat packaging… Despite their motivation, Nestle embracing Fair Trade has the potential to impact millions of farmers and consumers for the better.

I will leave an analysis of all the ways this is ruining Fair Trade to Joe Turner, and I do encourage everyone to read his article. I would like to offer my own list;

6 Reasons (Even Though I’m Underwhelmed) This Isn’t All Bad.

 

  1. It’s not plantations. Unlike the majority of certified products, Fair Trade certification of cacao (and coffee) is only available to small-farmer cooperatives like Kavokiva or CONACADO (our primary supplier, a Dominican cooperative), not plantations or agri-business. Access to markets for small farmers has been at the core of the Fair Trade movement since the beginning; when farmers around the globe were forced to compete with colonial or neo-colonial plantations and commercial “firms” to export their products. Fair Trade provided much-needed business and stable prices to farmers when others (like Nestle) would not. That hasn’t changed.
  2. Who buys Kit Kats, anyway? Not to make light of this situation, but I think I’ve had, maybe, one Kit Kat in the past five years. I seriously doubt there are many Brits who have been settling for a Divine chocolate bar because of their commitment to Fair Trade, just waiting, impatiently for Kit Kits to finally get that certification. I think it more likely there are hundreds of thousands of people who regularly eat Kit Kats, that have either heard little or nothing about Fair Trade, but will continue to eat them regardless (the price of the bars will not change, according to Nestle, which does make me question the specifics of the deal). Who’s to say they won’t see the seal and be inspired to learn more. I seriously doubt the move will alienate many consumers- the committed ones will find “better” alternatives.
  3. A little confusion is not a bad thing/Fair Trade is not a panacea. One of the greatest challenges to fair traders has been the need to educate consumers. It has certainly been one of our primary concerns at Equal Exchange; this blog itself the product of our (one-person) “Education and Campaigns” department. If nothing else, inviting a notorious, morally-bankrupt, multinational corporation into the fold is sure to raise a few eyebrows. The fact is, Fair Trade is not the answer to all of the world’s problems, and all Fair Trade is not equal. If nothing else, this is further evidence for the need (and hopefully powerful motivation) for consumers to ask questions and make informed decisions about the products we all consume. The same can be said for the organic industry, where corporate agri-business is now deeply-entrenched; and the “Local” movement, which lacks a national standard or certification…
  4. Any certification is better than none. That’s a bold statement (I don’t always believe it myself), but, moving forward there is a standard to which we can hold Nestle, and a commitment to some degree of transparency. We may have some concerns about the certification and auditing processes, but compared to no standards and no auditing in the past, I have to assume this is a step in the right direction for a corporation like Nestle. It provides a baseline for the way Nestle works with some of its farmers.
  5. You can never go back. As Joe Turner points out, the commodity price for cacao is so high at the moment, that Nestle really won’t be paying much more… but one of the primary goals of Fair Trade is to provide stability to farmers (minimum price) separate from the commodity market. Of course, the cost of raw cacao could plummet and Nestle could decide it really isn’t worth certifying their four-fingered, British Kit Kats anymore, but it is significantly more difficult to greenwash that transition. I may believe getting certified is a marketing ploy, but it does require Nestle to use the language of social and economic justice… it’s hard to abandon that language with any dignity.
  6. Consumers can encourage forward momentum. It’s much easier for consumers to push Nestle to certify the rest of its lines- if Nestle really does believe in “Creating Shared Value” and “helping cacao farmers, their families and their communities”… why are just the Kit Kats in the UK Fair Trade-certified? Why not in the US? (American Kit Kats are actually a Hershey product) Why not all Nestle products? And it’s useful in encouraging other chocolate companies to make the same move, or better yet, out-do Nestle and raise the ante a little bit.

 

In the end, my greatest concern for the Fair Trade movement is that Nestle’s involvement (and lack of real commitment to change) will only further emphasize the perceived importance of “price” and “seals”, to the detriment of people and relationships. Fair Trade is about empowering people and communities, not “helping farmers” in a philanthropic or patriarchal sense. It’s about putting a face on the products we consume, connecting consumers to producers… and in doing so, building an alternative economic system that values people, solidarity and justice.

Nestle does not represent progressive change; the company will continue to do as little as possible just to become certified. While it may benefit from the work the movement has accomplished, what does Nestle understand about farmers, solidarity or justice? Regardless of what Nestle does or doesn’t do, this action won’t change what Equal Exchange has set out to accomplish, or the importance of our message. I have faith that true Fair Trade organizations will continue pushing the movement forward; telling the story, putting farmers first, and setting the bar even higher.

We recently returned from a trip to Darjeeling where we were visiting our partners, Tea Promotors of India.  TPI is a progressive Indian company with a deep committment to transform the tea industry (still heavily seeped in its colonial legacy) into an empowerment model for small farmers. 

Over the next few weeks, I’ll be writing a lot about our trip and this vision.  How viable is a small farmer tea model in India and elsewhere?  How likely is it that U.S. consumers will care about supporting a vision of small farmer tea?  If we believe that there is a difference between working long days on someone else’s plantation and working co-operatively with other small farmers to own, manage, and run your own tea business, what can we do to support this vision?

The following photos were taken at the Singell Tea Garden in Darjeeling, India.  Most of the photos are of tea pluckers.  Some of them are of visitors; excited to see, listen, learn, and work alongside our partners.  We hope this is just the beginning of a new phase where consumers in the U.S. think more deeply about where their tea comes from, who is growing it, and under what conditions.

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